When I teach my clients about networking, personal branding, communicating, and connecting meaningfully with others, the subject of names comes up often. Many, if not most, people I work with admit they have a hard time remembering names. Some people think it’s just the way it is, and some people feel ill-at-ease about it.

Here’s a brief summary of the “what”, “why”, and “how” of the name-game: what is wrapped up in names, why you should make an effort around names, and how to help others learn yours as well as how to learn and remember other people’s names more easily.